Le blog de bonnel david

In 2007, e-cigarette became popular in UK. They are cheaper than cigarette. In fact, the number of e-cigarette in the market is increasing during the last two years. Two operators are leader in the market, they introduce e-cigarette in the market: electronic cigarette companies and tobacco companies. The difference between two operators is: Electronic Cigarette is small and independent company, but Tobacco Company is a multinational firm. Those companies have to discuss about marketing of e-cigarette uk . The discussion focuses in marketing for smokers, youth, and stakeholder. The independant industry has been involving in the market for long. This company sold e-cigarette in the market especially for smokers. The independent has goal to present for smokers e-cigarette healthier and safer (the nicotine in e-cigarette is safe). E-cigarette is suitable for reducing and quitting traditional cigarette. It tastes like tobacco but clean and fragrant. The Independent uses sport competitions, adverts, and trade press like marketing tactics. The company uses different tactics to attract youth. The independant company presents e-cigarette uk more attractive with different flavors. The company is also active in social media by offering an attractive price and promotional discount online. They make effort to associate their product with celebrity and online promotion. The independent company has target for stakeholder including regulators, politicians, public health experts and charity. The product is presented to those stakeholders as harm reduction. The campaign has to gather business goal with those stakeholders.

Therefore, Tobacco Industry invests in e-cigarette for diversifying e-cigarette brands. This company has lot of interest in the new generation product. They buy some new operator of e-cigarette to involve in the market. Stakeholder marketing by Tobacco Companies is simple; e-cigarette reduces harm for smokers and it is safe for consumption of nicotine. They build strategies in long term because e-cigarette is huge market in the future. Tobacco Industry associate with celebrity to promote e-cigarette in the different TV channels which ban traditional cigarette advertising. This company considers his product as unique. It is different from the chemistry because their product was lack of fun, and independents companies because they are misunderstand smokers need. Actually, e-cigarette uk is not regulating in UK, in fact the market is uncertain. But, those companies want to realize a vast profit for their company in the future. They make too much effort in marketing to attract smokers and involve a new product which is lower risk.